Portfolio and Projects since 1992.
Over the last two decades, Robin Bechtel's pioneering ideas & projects have been featured in: The Wall Street Journal, New York Times, LA Times, USA Today, Tech Crunch, Mashable, Time, CNN, People, Extra, The Insider, Entertainment Weekly & US Weekly. Robin Bechtel's career has been profiled in two New York Times Bestsellers: The Long Tail by Wired Editor Chris Anderson, and Crash of the Record Industry in the Digital Age by Rolling Stone writer Steve Knopper.
San Jose Mercury News | Robin Bechtel & client Britney Spears: How Hollywood stars are partnering with Silicon Valley.
"Bechtel makes regular pilgrimages to Silicon Valley, introducing Hollywood movers & shakers such as Britney Spears manager, to entreprenuers like Dave Morin for potential partnerships." link
In Style Magazine | All of our startups - Path, Everlane, Beautylish, Viddy & Spreecast featured in Best of the Web 2012.
Extra | TV promotion of Spreecast / Extra Partnership with X-Factor link
Lucky | Startups Beautylish & Everlane feature link Extra & People | Beautylish & Britney Spears feature link CNBC | Britney Spears "Backstage at Ellen" Spreecast link MTV.com Buzzworthy | Features Britney Spears iPhone App developed by Robin Bechtel | Link Time Magazine | Britney Spears tweets with Mars Curiosity | Link
Bloomberg TV | Britney Spears partnership with startup Beautylish | Link
The Insider on CBS | Profiles startups Viddy & Uber during Britney Spears X Factor segment.
Perez Hilton | Jason Trawick uses startup Viddy to send X Factor message to Britney Spears | Link
E! Online | Britney Spears takes UBER to X-Factor rehearsals | Link
Took Britney Spears to Silicon Valley, first celebrity to partner with mobile startup Path. Tech Crunch Link
Business Insider Link
People.com | Partnered Britney Spears with Startup Beautylish
| "Why Was Britney Spears at SF Startup Beautylish?" LinkPeople.com | Britney Spears partners with Facebook and uses Timeline to confirm engagement. | Link
The Atlantic | Partnered Britney Spears with launch of Google + surpasses Mark Zuckerberg to reach #1. "Britney Spears is the best thing to Happy to Google +" | Link
Britney Spears is Twitter's #3 Trending Topic of 2011 | Link Wall St. Journal | Partnered Britney Spears with Spotify for launch announcement | Link MTV.com | Created Twitter campaign that got Britney Spears an episode on Glee | Link Mashable.com | Ran #1 Twitter account for Britney Spears - surpassed Ashton Kutcher to reach #1. | Link 2009. LA Times | Partnered Britney Spears with Facebook as first celebrity to sell virtual goods. “First celebrity gifts on Facebook & who is at the forefront of this e-commerce revolution? Britney of course.” | Link 2009. Robin Bechtel’s career was profiled in 2008. Worked with Tom Petty during his superbowl performance as one of the first artists to ever tweet. | Link 2008. Produced Tom Petty.com - nominated for a Webby. | Link2007. Grammy nomination for creating USB Drives for White Stripes. First of a kind music product. | Link2006. Started music industry's first merchandising division at Warner Bros. Records. Signed Madonna, Josh Groban & Michael Buble. 2006. Robin Bechtel’s career was profiled in NY Times Bestseller: The Long Tail by Chris Anderson. | Link2000-2007. Worked with Madonna to design and produce Madonna.com - profiled in Taschen book of Best Websites. Ran Madonna’s digital for 7 years overseeing her websites, merchandise, marketing, iTunes and mobile strategies. Was part of iTunes release where Steve Jobs called Madonna live from the stage. 2006. Tech Crunch | Partnered Paris Hilton with YouTube to create YouTube’s first “channel”. | Link
Appetite for Self Destruction, Rise & Fall of the Music Business in the Digital Age. Bechtel “had a knack for experimenting with radical ideas first”. | Link
2006. New York Times | Discovered YouTube & brokered the first entertainment deal. “deal marks the first time a major record company has licensed content to YouTube” - | Link2004 . Wall St. Journal | Discovered MySpace and put up the site's first music stream (for band REM) 2004. Entertainment Weekly | Created first of its kind product with Green Day- CDR’s “in an industry fighting illegal downloading and CD burning is offering blank discs as good as aiding and abetting the enemy” | Link2003. Worked closely with Apple to lead the iTunes movement starting with convincing artists to go digital when it launched. 2003. Entertainment Weekly | Sold the music industry's first MP3 with Madonna which was extremely controversial at the time. This proved selling MP3's would succeed.
“see how Madonna made music history - she’s the first to make singles chart strictly with Internet sales”. | Link2001. Started mobile division at Warner Bros. Records. 2000. Streamed first album online with Radiohead. Controversial at the time, as labels would only stream :30 second clips. Album debuted at #1 - “viral and word of mouth” became a term and Internet takes the credit by a landslide. 2000. Entertainment Weekly | Created a chatting IM bot with Radiohead, The Googly Minotaur. | Link
1998. Robin Bechtel named Top 100 Most Powerful Women in Entertainment by Hollywood Reporter.
1997. Worked with Mark Cuban / AudioNet to license Capitol Records music for his site. This was before he went public and sold his company to Yahoo.1997. Wall St. Journal | Sold the first digital single on the Internet for band Duran Duran. “first major label to sell a music single online and signals a turning point for the music industry” | Link 1994. USA Today | Created first website for a band: Megadeth, Arizona. Won design awards and garnered global PR as the Internet’s First Band website. | Link1993. NME London | Created first music screensaver for The Beastie Boys. Some of the first PR ever written about digital. | Link1990. Created first technology games for Bonnie Raitt and Frank Sinatra. Won New Media Invision Award. These projects garnered the first PR ever written for digital in music.