Over the last two decades, Robin Bechtel's pioneering ideas & projects have been featured in: The Wall Street Journal, New York Times, LA Times, USA Today, Tech Crunch, Mashable, Time, CNN, People, Extra, The Insider, Entertainment Weekly & US Weekly. Robin Bechtel's career has been profiled in two New York Times Bestsellers: The Long Tail by Wired Editor Chris Anderson, and Crash of the Record Industry in the Digital Age by Rolling Stone writer Steve Knopper.
San Jose Mercury News | Robin Bechtel & client Britney Spears: How Hollywood stars are partnering with Silicon Valley.
"Bechtel makes regular pilgrimages to Silicon Valley, introducing Hollywood movers & shakers such as Britney Spears manager, to entreprenuers like Dave Morin for potential partnerships." link
Secured celebrity and entertainment investors like Snoop and Lawrence Bender for client Philz Coffee in highly competitive investment deal. Philz, voted "best coffee in the US" is the "Silicon Valley darling" of coffee with 13 SF locations including Facebook Campus.
Re-packaged fashion startup Bow & Drape. Then raised 800k for the startup through Bechtel Ventures network. Partnered them with ID-PR Agency, developed their social media strategy and other strategic branding concepts.
In Style Magazine | All of our startups - Path, Everlane, Beautylish, Viddy & Spreecast featured in Best of the Web 2012.
Extra | TV promotion of Spreecast / Extra Partnership with X-Factor link
Lucky | Startups Beautylish & Everlane feature link Extra & People | Beautylish & Britney Spears feature link CNBC | Britney Spears "Backstage at Ellen" Spreecast link MTV.com Buzzworthy | Features Britney Spears iPhone App developed by Robin Bechtel | Link Time Magazine | Britney Spears tweets with Mars Curiosity | Link
Bloomberg TV | Britney Spears partnership with startup Beautylish | Link
The Insider on CBS | Profiles startups Viddy & Uber during Britney Spears X Factor segment.
Perez Hilton | Jason Trawick uses startup Viddy to send X Factor message to Britney Spears | Link
E! Online | Britney Spears takes UBER to X-Factor rehearsals | Link
Took Britney Spears to Silicon Valley, first celebrity to partner with mobile startup Path. Tech Crunch Link
Business Insider Link
People.com | Partnered Britney Spears with Startup Beautylish
| "Why Was Britney Spears at SF Startup Beautylish?" LinkPeople.com | Britney Spears partners with Facebook and uses Timeline to confirm engagement. | Link
The Atlantic | Partnered Britney Spears with launch of Google + surpasses Mark Zuckerberg to reach #1. "Britney Spears is the best thing to Happy to Google +" | Link
Britney Spears is Twitter's #3 Trending Topic of 2011 | Link Wall St. Journal | Partnered Britney Spears with Spotify for launch announcement | Link MTV.com | Created Twitter campaign that got Britney Spears an episode on Glee | Link Mashable.com | Ran #1 Twitter account for Britney Spears - surpassed Ashton Kutcher to reach #1. | Link 2009. LA Times | Partnered Britney Spears with Facebook as first celebrity to sell virtual goods. “First celebrity gifts on Facebook & who is at the forefront of this e-commerce revolution? Britney of course.” | Link 2009. Robin Bechtel’s career was profiled in 2008. Worked with Tom Petty during his superbowl performance as one of the first artists to ever tweet. | Link 2008. Produced Tom Petty.com - nominated for a Webby. | Link2007. Grammy nomination for creating USB Drives for White Stripes. First of a kind music product. | Link2006. Started music industry's first merchandising division at Warner Bros. Records. Signed Madonna, Josh Groban & Michael Buble. 2006. Robin Bechtel’s career was profiled in NY Times Bestseller: The Long Tail by Chris Anderson. | Link2000-2007. Worked with Madonna to design and produce Madonna.com - profiled in Taschen book of Best Websites. Ran Madonna’s digital for 7 years overseeing her websites, merchandise, marketing, iTunes and mobile strategies. Was part of iTunes release where Steve Jobs called Madonna live from the stage. 2006. Tech Crunch | Partnered Paris Hilton with YouTube to create YouTube’s first “channel”. | Link
Appetite for Self Destruction, Rise & Fall of the Music Business in the Digital Age. Bechtel “had a knack for experimenting with radical ideas first”. | Link
2006. New York Times | Discovered YouTube & brokered the first entertainment deal. “deal marks the first time a major record company has licensed content to YouTube” - | Link2004 . Wall St. Journal | Discovered MySpace and put up the site's first music stream (for band REM) 2004. Entertainment Weekly | Created first of its kind product with Green Day- CDR’s “in an industry fighting illegal downloading and CD burning is offering blank discs as good as aiding and abetting the enemy” | Link2003. Worked closely with Apple to lead the iTunes movement starting with convincing artists to go digital when it launched. 2003. Entertainment Weekly | Sold the music industry's first MP3 with Madonna which was extremely controversial at the time. This proved selling MP3's would succeed.
“see how Madonna made music history - she’s the first to make singles chart strictly with Internet sales”. | Link2001. Started mobile division at Warner Bros. Records. 2000. Streamed first album online with Radiohead. Controversial at the time, as labels would only stream :30 second clips. Album debuted at #1 - “viral and word of mouth” became a term and Internet takes the credit by a landslide. 2000. Entertainment Weekly | Created a chatting IM bot with Radiohead, The Googly Minotaur. | Link
1998. Robin Bechtel named Top 100 Most Powerful Women in Entertainment by Hollywood Reporter.
1997. Worked with Mark Cuban / AudioNet to license Capitol Records music for his site. This was before he went public and sold his company to Yahoo.1997. Wall St. Journal | Sold the first digital single on the Internet for band Duran Duran. “first major label to sell a music single online and signals a turning point for the music industry” | Link 1994. USA Today | Created first website for a band: Megadeth, Arizona. Won design awards and garnered global PR as the Internet’s First Band website. | Link1993. NME London | Created first music screensaver for The Beastie Boys. Some of the first PR ever written about digital. | Link1990. Created first technology games for Bonnie Raitt and Frank Sinatra. Won New Media Invision Award. These projects garnered the first PR ever written for digital in music.